As the 2024 show season draws to a close, it’s time for our team to look back over the past few months and take stock of what we’ve learnt.
It’s hard to believe that just two years ago, Sea2Soil made its debut at Groundswell. Fast forward to 2024, and we headed to Hertfordshire to see what Cereals 2024 had in store.
It was fantastic to see some familiar faces as well as new ones - and that goes for the service providers and products that we were exhibiting alongside as well as the attendees. Despite some poor weather on the first day, the event still delivered valuable connections and business opportunities. But what truly made it worthwhile for the team was the high attendance of regenerative-minded businesses. Having the opportunity to engage with a diverse range of attendees, including agri students, farmers, and industry professionals, who showed keen interest in biodiversity and soil microbial activity, was where we found the value in Cereals.
We’re already booked in and looking forward to Cereals 2025, especially since it’s returning to Lincolnshire where we’ve found a higher level of engagement in previous years.
Moving onto Groundswell… An event that holds a special place in our hearts, as this is where Sea2Soil first launched, it’s always exciting to return to the Glastonbury of the agri world.
This year, Groundswell saw what might be a record attendance with more than 8,000 visitors reported. Our team had the pleasure of welcoming many farmers, growers, and agronomists to the Sea2Soil stand.
Building on what we have brought to groundswell in previous years, for 2024 we were thrilled to host renowned international soil expert Joel Williams on our stand who delivered a 30-minute talk on nitrogen utilisation in soils, an addition which certainly struck a chord with those who stopped by to listen.
Grant James, our Business Development Manager, shared: “Joel is a headline expert in our industry, and his knowledge on soil health and some of the latest research is truly exceptional. The technical insights, advice, and key messages he spoke about were extremely valuable for all the audience listening to the talk on the stand. We also had many useful conversations with other farmers and growers over the course of the two days, looking to find out more information about the Sea2Soil soil improver product.”
Our time at Groundswell also gave the team an insight into current advancements being made in soil testing technology, as we enjoyed informative technical talks around the BASE tent.
As we pack the marquees away for another year we’re already looking ahead to 2025 and how Sea2Soil can feature more on the events circuit over the months to come. While we make some plans, if you have any questions about your soil or how Sea2Soil can support soil health improvement on your farm, don’t hesitate to get in touch with the team.
As events season in the agricultural world draws nearer, Sea2Soil is thrilled to announce its collaboration with independent plant and soil health educator and Groundswell Speaker - Joel Williams for the 2024 event.
Sea2Soil - the UK’s first fish hydrolysate-approved as an organic soil improver developed by Pelagia AS - is thrilled to announce that it has teamed up with independent, regenerative farming champion, Joel Williams, for Groundswell 2024.
Following a successful event last quarter, which saw Joel and Sea2Soil deliver a talk, panel discussion and field walk hosted by Paul Davey at Girsby Farm, the duo are joining forces once again, this time to address the crowds at Groundswell.
Grant James, Business Development Director at Sea2Soil, said: “We’re thrilled to be able to confirm Joel’s attendance on our stand at Groundswell for 2024. After many months we have come to see Joel as an advocate of the work we’re doing here at Sea2Soil, to have his support at one of the biggest events in our calendar is a testament to the results our fish hydrolysate soil improver yields.”
Speaking about the collaboration and 2024 Groundswell Festival, Joel said: “I’ll be heading to Groundswell for the duration of the event, hosting talks and Q&A’s throughout the two days, but I’m also looking forward to being on Sea2soil’s stand too, talking to farmers and other attendees at Groundswell 2024, answering their questions and queries. I’ll be delivering a small presentation on the Sea2Soil stand (DF E41) as well, followed by a Q&A session.
“During my talk, I’ll be talking about the role of amino acids in farming and the benefits of these forms of nitrogen. A subject I am very passionate about and a big advocate for. So much change is afoot across the industry - especially as we enter this transitional phase of regen farming and changing regulatory aspects of the industry.”
Sea2Soil is excited to be attending Groundswell once again, and take this opportunity to keep farmers up-to-date with how it can provide support in a more sustainable regenerative way. With the appetite growing for regenerative farming - especially in relation to overall knowledge and product application - the Sea2Soil team is primed to support the farmers and distributors actively seeking out better ways to do things.
Joel continued: “The view on recipe farming is changing, people want to know what other approaches there are that also help them put the fun back into farming. The success of events such as Groundswell is a testament to exactly this. Knowledge is power; farmers know that if they want to drill down into a more sustainable way of farming, they also need to upskill. This is a fantastic opportunity for the industry to come and find out more.”
WHEN: June 11-12
WHERE: Bygrave Woods at Newnham Farm, Hertfordshire
STAND: 662b
A key occasion in the arable calendar, one that kickstarts the year, Cereals offers unmissable networking and educational opportunities. A unique event, showcasing the latest in arable farming, Cereals welcomes more than 17000 farmers and agronomists every year. With new zones, and service and product displays taking place throughout the two-day event, connect with 450 arable service and product providers including Sea2Soil.
WHEN: June 26-27
WHERE: Lannock Manor Farm, Lannock, Weston, Hitchin SG4 7EE
STAND: DF E41
Now in its eighth year, The Groundswell Festival was created by farmers for farmers - the perfect forum for anyone working in food production who is proactively looking to make their processes more environmentally informed and sustainable. This is THE place to learn about the theory and practical applications of regenerative farming systems - including all about Sea2Soil and how our organic soil improver made entirely from fish hydrolysate, the UK’s first no less, is supporting the drive towards regenerative farming.
With the next generation of farmers starting to manage their family farms, the challenges of climate change and the cost of fertilisers rapidly increasing, regenerative farming practices are becoming a key focus within the industry.
British farmers now want to find out more about using natural products to support their growth, the quality of their produce and the future of the UK farming industry in a sustainable and cost-effective way.
For that reason, we hosted an exciting event featuring expert independent plant and soil health educator Joel Williams on 10th November 2023 to provide more information on regenerative farming practices, soil management and plant nutrition.
This was followed by a farmer panel discussion, a talk from event host, Paul Davey, and an eye-opening field walk to see what can be achieved with this modern, eco-friendly approach to agriculture. Paul Davey is a brand ambassador for Sea2Soil and runs Girsby Farm Services Ltd, an agricultural contractor with a strong interest in conservation and regenerative farming.
It was great to be at an event where we all have similar goals and ambitions for our respective businesses and hearing Joel Williams to speak at the event emphasised how much we share the same vision.
At Sea2Soil, we are the UKs first fish hydrolysate to be approved by the Soil Association. Proved to improve your soil and promote natural, sustainable growth, this product is created using responsibly sourced fish by-products. Containing a full range of naturally balanced amino acids, fatty acids and a comprehensive range of macro and micronutrients, it helps improve plant and soil health, increase yields, and improve ROI whilst reducing the reliance on synthetic products.
Joel Williams is an expert in this field, providing lectures, workshops, and consultation across the world on soil management, plant nutrition and integrated approaches to sustainable food production.
With extensive practical experience in Australia, UK, and Canada, he is passionate about integrating soil and plant analyses as a joined-up strategy for managing farming production and is considered a pioneer in the sustainable farming field.
Find out more about his work here.
The Sea2Soil event on 10th November 2023 was considered by many to be the most insightful event of the year because of the urgent need for education on regenerative, budget-friendly farming practices.
The event started with a lecture from Joel covering the general approach to regenerative farming practices including soil management and plant nutrition, then fed into a talk from event host, Paul Davey.
He explained why he uses the Sea2Soil product, how long he’s been using it and the significant benefits he has seen from using this eco-friendly product.
After a farmer panel discussion and delicious lunch, the attendees enjoyed a guided field walk on Paul’s land to demonstrate how effective this natural product is.





We were pleased to welcome a wide variety of farmers, agronomists, and journalists from across the UK to the event last November.
This included forward-thinking, sustainably minded, cost-focused farmers from across the UK. Some were existing customers for the Sea2Soil product and long-term supporters. Others were potential customers who wanted to learn more about this innovative product and how it can support their ambitions for adopting regenerative farming practices.
We were also pleased to welcome a representative from Farmer’s Weekly and agronomists looking for unbiased, factual information on the topic.
We’d like to give a big thank you to everyone who attended the event.
This includes our generous event host, Paul Davey, expert lecturer Joel Williams and everyone who came along to discover the outstanding benefits of regenerative farming.
The expert insights we gained from Joel Williams, the field walk and the interesting conversations between like-minded farmers and agronomists created great networking opportunities and were certainly the highlights of the day.
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